Privacy Policy IMPORTANT! PLEASE READ CAREFULLY. THIS IS A CONTRACT. BY USING THIS WEB SITE, YOU ACCEPT ALL TERMS AND CONDITIONS OF THIS AGREEMENT. If you disagree with any of the terms that follow, or do not agree to be bound by all terms, do not use this web site. INTRODUCTION This web site ("Web Site") is operated by LitenUp Inc. ("we", "our", or "us"). This Privacy Policy only covers information collected at our Web Sites, and does not cover any information collected on any other web site. At LitenUp, your privacy is important to us. We provide this notice to explain our information collection practices and the choices you have about the way your information is collected and used. Your use of this Web Site indicates to us that you have read and accept our privacy practices, as outlined in this Privacy Policy. In addition, please review our Terms of Use that governs your use of this Web Site. While on our Web Site, you may encounter links to other web sites or online materials. You may also encounter links from sponsors or partners. Those other web sites may set their own cookies, collect data, and/or have their own privacy policies that differ from this privacy policy. This Privacy Policy only covers information collected by LitenUp on this Web Site, and we encourage you to review the privacy policy of any other web site you visit. This Privacy Policy does not apply to any personally identifiable information ("PII") you may disclose publicly in user forums (such as chat rooms, message boards, or similar web pages). PII is information that could reasonably be used to identify you personally (such as your name, address, or e-mail address). You should be aware that when you voluntarily disclose PII on message boards, chat areas or other user forums, that information can be collected and used by other people to send unsolicited messages and marketing materials. Also, please be aware that certain message boards (and similar user forums) may display IP addresses along with the message poster's name and message. We bear no responsibility for any action or policies of any third parties who collect any information users may disclose in user forums or other public areas of this Web Site. WHAT PERSONAL INFORMATION ABOUT YOU DO WE COLLECT? Generally, you may browse our Web Site without providing any PII. However, we may ask you to provide PII at various times and places on this Web Site, such as when you register for our services, enter a sweepstakes, subscribe to a newsletter, complete a survey or participate in polls, message groups or chat areas. We may also ask you to provide us with demographic information or information regarding your interests, allergies, hobbies or similar information. In some cases, if you chose not to provide us with requested information, you may not be able to access all of this Web Site or participate in all of its features. We may combine the information we collect with information available from other sources, including information received from promotional partners or other third parties. We may also provide you the opportunity to e-mail a friend a meal, or other special feature from our Web Site. OTHER INFORMATION WE COLLECT Log Data: When you visit this Web Site, our web servers automatically collect anonymous information that describes how our visitors use and navigate our Web Site, and which includes the number and frequency of visitors to each web page and the length of their stays, as well as the anonymous information automatically sent to us by your web browser, such as browser type, referrer data that identifies the web page visited prior and subsequent to visiting our Web Site, and IP addresses. We also may determine what technology is available through your browser in order to serve you the most appropriate version of a web page. For example, we may determine that you have installed a version of Flash, and we will then send you the appropriate Flash version of the web page rather than an HTML page. IP Addresses: An IP address is a number that is assigned to your computer or network when you are on the Internet. When visitors request pages from our Web Site, our servers log the visitor's IP address. We may collect IP addresses for a variety of internal purposes, such as system administration, to report aggregate information to our advertisers, and to audit the number of visits to different pages on our Web Site. Cookies: Cookies are information files that our Web Site may place on your computer to provide extended functionality. We may use cookies for a number of purposes, such as tracking usage patterns on the Web Site, measuring the effectiveness of advertising, or limiting multiple responses and registrations when we conduct polls and sweepstakes. We do not store any PII in cookies, and we do not link the cookies to any PII we collect. We will not use cookies to retrieve information from your computer that was not originally sent by us to you in a cookie. Advertisers or other third parties that are serving content on some of our pages may set and access their own cookies on your computer. Such third parties' use of cookies is subject to their own privacy policies, which may differ from this one. Such third parties do not have access to our cookies. You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our Web Site will not operate correctly if you disable cookies. You should consult with your browser's provider/manufacturer if you have any questions regarding disabling cookies. HOW WE USE AND DISCLOSE THE INFORMATION WE COLLECT We use the PII you provide about yourself to provide the information or content you have requested, to contact you about our programs, products, features or services or for other purposes disclosed at the time of collection. For instance, we may notify you that you have won a sweepstakes, send you an e-mail newsletter. If you e-mail someone else a special feature from our Web Site, we will use the information you provide about someone else to send that person the requested e-mail. If you do not wish to receive information about our programs, products, features or services, you may opt out of such use by clicking "Unsubscribe" on any e-mail message sent to you. We use non-identifying information collected on our Web Site in the aggregate to better understand your use of the Web Site and to enhance your enjoyment and experience. For example, we may use the information to improve the design and content of our Web Site or to analyze the programs and services we offer. We may also share non-identifying aggregate information with third parties. For example, we may tell advertisers how many individuals visit certain areas of our Web Site, or how many men or women receive our newsletter. We may employ other companies and individuals to perform functions on our behalf. For instance, we may use third parties to develop software applications and databases or to send communications on our behalf. Our employees, agents and contractors who have access to PII are required to protect the information in a manner that is consistent with this Privacy Policy. We may provide access to your PII when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our Web Site, to limit our legal liability and protect our rights or to protect the rights, property or safety of visitors of this Web Site or the public. In those instances, the information is provided only for that purpose. PPI may also sell, transfer or otherwise disclose user information, including PII, in connection with a corporate merger, consolidation, the sale of substantially all assets, or other fundamental corporate change. We will not share your PII in ways unrelated to those described above without providing you with an opportunity to opt out of such use or otherwise prohibit such unrelated uses. DATA SECURITY We take physical, electronic and managerial steps to maintain the security and accuracy of PII we collect, including limiting the number of people who have physical access to our database servers, as well as electronic security systems and password protections that guard against unauthorized access. However, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. ACCEPTANCE By using this Web Site, you accept the policies set forth in this Privacy Policy. This Privacy Policy, like the online medium itself, is subject to change, so visitors are encouraged to review this Privacy Policy from time to time. However, we will only use the PII you provide to this Web Site in a manner consistent with this Privacy Policy, unless you give us your consent.