About Us MICHAEL HADDOW Mike has been a successful chef for the past 12 years. Along with acquiring valuable skills of preparing fine foods using high-end products he also gained a few extra pounds. In 1997, he began a rigorous exercise regime to transform his body and in the process, discovered his second passion, health & fitness. One year later and 50lbs lighter, his comprehensive knowledge of diet and exercise was extensive, Mike made the transition from chef to fitness instructor. As Personal Training Director at Bally Total Fitness he worked on developing an idea that would combine his vast knowledge of culinary science with the biomechanics of sculpting the human body. In 2004, Mike began preparing wholesome meals for close friends and colleagues, but the demand for convenient and nutritious cuisine grew quickly and LitenUp was born. At LitenUp, Mike has been creating gourmet healthy options ever since and even more notably, has successfully kept off the 50lbs he worked so hard to shed more than 10 years ago. JOHN STEVENSON John is a successful entrepreneur with more than 20 years of marketing experience, and three very successful start-up companies under his belt. One of which, Shallow Groove Lounge has remained a fixture since 1999 in Toronto’s downtown Little Italy. John knew how easy it was to slip into the habit of fast food eating and how it has irreparable consequences to ones health. Having neglected his own health somewhat through the demands of a hectic schedule he realized he was not alone. “I think most people understand that they need to change their lifestyle and eat healthy but don’t know how or don’t have the time”. John believed he could create a business that would help improve ones quality of life by making healthy choices convenient. His concept of providing great tasting meals backed by impeccable service has helped many attain a healthy lifestyle.